Heavy weight advertising of habit forming and addictive substances must be subject to control via taxation on certain levels of marketing spend.

Advertising spend should be taxed on a sliding scale, with a zero tax rate up until 1.5% of marketing spend against turnover, after which point a sliding scale of Tax would apply.

All type of above and below line advertising costs should be included. Maybe with a discount for community investment (though with very strong branding agreement).

Trying to control all the symptoms of this business model – such as Alcohol abuse or obesity – misses the need to control the powerful profit motive of this type of mass consumption that creates such short & long term, financial, emotional and spiritual costs to society. It is just too profitable to brand and sell everyday items to mass populations and needs to be made less so to stop the untrammeled growth of the OGPs.