As Walkers Crisps new owners re-structure and the brands profits gets sucked abroad how do the brand managers deal with consumers? They pay the gurning Gary Lineker (ex-sportsman turned presenter turned face of crisp) to once again star in their adds that tell the story of how British the brand is! Gary your ears should burn in shame! Are we that gullible?

Similar tactics from those old OGPs (in the Spiritual Market), the Catholic Church, who have tried to distance selves from Pedophile Priest by claiming they had no contract of employment with them & thus.. They even told the UN that the Vatican was only legally responsible for the 30 children that live in the Vatican City.