Today in many key markets a few big companies – Oligopolists (OGPs) – dominate with their heavily and continually advertised Brands. These ‘Brands’ can generate huge profits through large profit margins Brand builders, who generate a massive profit margin, through perceived value. This perception is driven by huge marketing spends. In many key market places: Food, Drink, Chemicals, Energy our world increasing run by a few dominant brands in each sector. As their recent behaviour clearly indicates they see nation states as easily manipulated markets places. These companies chose how much tax to pay and are becoming far too powerful for anybody’s good.

This means sporting icon Gary Linker sells us crisps as being connected to Britain & British, yet thanks to tax avoidance business structuring Walkers UK makes little whilst the holding company sucks the vast majority of the profit out. Just as with psychopaths these OGPs have no regard for the suffering of their hosts – so long as there’s still growth.

Our day to day consumption is being hovered up and the profits taken abroad. It’s cost society in terms of health and cohesion whilst the profit is sucked abroad. We are letting this happen. Fame is of course the latest habit former to be sold and brand driven caffeine consumption (Coffee Shops & Red Bull / Relentless) now picking off the under 18s who can’t buy other mood altering drugs. The first reports of the problems caused by such consumption are just appearing….